As a company operating within the ever-evolving logistics industry, you may find yourself facing the dilemma of whether it is it important or not for your business to undertake social media. As the world continues to embrace digital technology, it is definitely a consideration that needs to be discussed in order to remain competitive. Here are a few key facts that may help with that all important decision.

LinkedIn was created over 13 years ago in 2003 and is now the world’s LARGEST professional network. According to research by Digital Trends there are reportedly 433 million users with 2 users registering every second. Twitter followed in 2006 and is said to have 310 million users with 100 million active on a daily basis. Finally more recently, Facebook went live in 2008 with 1.65 billion registered users and a daily amount of 1.09 billion active users.

These statistics clearly demonstrate the popularity of social media utilisation by the world’s population. So in answer to the initial dilemma you will most certainly soon come to the conclusion that YES social media is a valued and necessary tool for any organisation, not just those involved in logistics.

With the decline in favour of traditional marketing techniques, online social media marketing is now becoming one of the most effective ways to increase brand awareness for all types of organisations worldwide. Due to the ability to reach your target audience across the globe, 24/7 and at the touch of a button it is a cost effective method in promoting your company. However consideration does need to be given to the content you promote.

No one likes to be sold to, and therefore educational and informative content is key. In order to engage and keep the attention of your followers and connections a steady stream of useful tweets, posts and blogs need to be created.

According to a survey conducted by Fronetics Strategic Advisors with individuals within the logistics industry, Social media use is a relatively new concept with 64% stating that they have used social media for between one and five years, but a staggering 36% have used social media for less than one year. The survey revealed that the main reason for using social media was to increase the visibility of their company (95%), followed by improving brand image (90%). Other popular reasons are to establish the company as a thought leader (86%) and attracting new leads and customers (82%).

Atlas Logistics UK Ltd as part of their re-branding are incorporating social media into its marketing strategy going forward and are keen to share industry trends and news with its customers and supply partners.


Starting from July 1st  2016 it will be a legal requirement for all export containers to have a verified weight. The International Maritime Organization (IMO) has amended the Safety of Life at Sea Convention (SOLAS) so that the shipper is responsible for the verification of the packed containers weight. After July 1st 2016 it will be a violation of SOLAS to load a packed container onto a vessel if the vessel operator and marine terminal operator do not have a verified container weight. (Known as VGM – Verified Gross Mass)

The regulations place a requirement on the shipper of a packed container, regardless of who packed the container, to provide the container’s gross verified weight to the vessel and terminal operators sufficiently in advance of vessel loading to be used in the preparation of the stowage plan. (IMO circular 1475 available on request).

The vessel operator and the terminal operator will be required to use verified container weights in vessel stowage plans and will be prohibited from loading a packed container on board a vessel if the container does not have a verified container weight.

The SOLAS amendments provide that there are two methods shippers may use to determine the container weight once the container packing process has taken place, these are:

  • Weighing the container after it has been packed or;
  • Weighing all the cargo and contents of the container, including dunnage and securing equipment, and adding those weights to the container’s tare weight as indicated on the door end of the container.

Under either weighing method, the weighing equipment used must meet national certification and calibration requirements. Further, the party packing the container cannot use the weight somebody else has provided, except when “Individual, original sealed packages that have the accurate mass of the packages and cargo items (including any other material such as packing material and refrigerants inside the packages) clearly and permanently marked on their surfaces, do not need to be weighed again when they are packed into the container.”

Can a container be loaded without a Verification Certificate?

The lack of a signed weight verification certificate can be remedied by weighing the packed container at the port. However, in the event that a terminal does not possess the means to verify the weight of the container, alternative means must be found in order to obtain a verified container weight; otherwise, the packed container may not be loaded on to the ship.

The regulations making container weight verification mandatory for all vessels before loading will enter into force on 1 July 2016.